If you tuned into Super Bowl LX last night hoping for a legendary showdown, I hope you at least had some good snacks ( our host did an amazing job), because the action on the field certainly didn’t provide the spice. The Seattle Seahawks walked away with a 29-13 victory over the New England Patriots, but the final score makes it look closer than it actually felt.
For three straight quarters, the Patriots' offense was essentially a ghost. Watching Drake Maye get hounded by Seattle’s "Dark Side" defense—sacked six times and turning the ball over three times—felt less like a championship game and more like a grueling defensive clinic. If you enjoy watching a kicker set records (shoutout to Jason Myers and his five field goals), this was your night. For the rest of us? It was a lot of punting and waiting for something—anything—to happen.
The Commercials: $10 Million for That?
Usually, when the game is a blowout or a defensive slog, we can rely on the commercials to keep the party alive. This year? Not so much. With 30-second spots reportedly hitting the $10 million mark, you’d expect more than what we got.
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The "Cringe" Factor: The Ritz Island ad featuring Scarlett Johansson, Jon Hamm, and Bowen Yang was a masterclass in wasted potential. Three of the funniest people on the planet, and yet the script was so dry it made the crackers look juicy.
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The "Why?" Factor: Then there was Manscaped. I don’t know who decided that singing clumps of body hair was the right vibe for a night centered around finger foods, but I think I speak for everyone when I say: never again.
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The "Meh" Factor: Even the heavy hitters felt recycled. We had another Jurassic Park reunion (Xfinity), another Ben Affleck/Dunkin' meta-joke, and a Bud Light ad with Shane Gillis and Post Malone that felt like it was trying way too hard to recapture old magic.
The Verdict
Between the lopsided "defensive struggle" and the lack of a truly "viral" commercial moment, Super Bowl LX felt like a massive corporate meeting that could have been an email. Bad Bunny’s halftime show was arguably the only thing that brought real energy to Levi’s Stadium, but even that couldn't save a night that felt surprisingly hollow.
Maybe next year we'll get a game that stays competitive past the first quarter—and ads that don't involve singing drain-hair.
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